April 28, 2018
Treehouse accommodation is big business. Brian Chesky, the CEO of AirBnB, which takes care of the marketing of over 1,000 treehouses and thousands of conventional properties across the world has stated that treehouses offer the greatest return of any of the properties on their books.
In a recent interview with the Danny in the Valley Podcast, Chesky explained,
"Treehouses are the most popular properties we have. People want to have experiences now much more than they want to have things. Kids and young people today value experiences and we believe an entire experience economy will emerge. The biggest moments in your life involve travel. When you get married, when you retire, you travel. We think travel will be a huge growth engine and a huge part of how we experience the world in the future."
For the first time since the inception of AirBnB over ten years ago, Treehouse Accommodation will become a stand-alone category. This is a significant statement from a company that has quietly become the largest accommodation provider in the world, who have already welcomed over 200 million guests and now turn over $31billion, with no end in sight to the rapid growth.
Philip Jodidio, art historian and architecture writer who authored the book Tree Houses: Fairy Tale Castles in the Air, sums it up beautifully:
"The treehouse tells a story as old as architecture, or perhaps more clearly, as old as human shelters," he writes. "To be protected, to escape, and today to find peace and proximity to nature..."
For adults it allows us to revisit the dreams of our childhood. Maybe we didn't all have the perfect treehouse when we were young, but in our minds it could well have been part of our childhood dreams of fun and adventure.
This is confirmed by Jodidio, when he goes on to say " a treehouse is a return to the dream of childhood, an infinite longing for the past."
This is hard to pin down, but perhaps it was the famous Swiss family Robinson that set the whole tone of a family adventure together whilst living in a treehouse. Written by David Wyss in 1812 as a way of teaching his children family values and an understanding of the world around them, it went on to become a classic film in 1960 and really caught the world's imagination.
In the adventure tale, a family who are travelling together on a sailing boat and sheltering in a ship's hold to weather a storm, find themselves alone and close to a beautiful tropical desert island. Complete with a hold full of livestock and provisions (lucky that!) they spend the next ten years adventuring on the island, whilst living in a huge thatched treehouse spread over many levels and interlinked individual structures.
In reality, the treehouse for the film was built in a giant living Samaan tree in Goldsborough on the Caribbean island of Tobago and still stands today, almost 50 years later.
It has been much copied and is now a popular centrepiece in Disney resorts around the world. Sadly the Disney version is a poor plastic copy of the real thing and has none of the tactile, warm, welcoming feel of a real treehouse.
George Lucas gave us even more treehouses with his beautiful Ewok settlement in Bright Tree Village. Set 15 metres above the ground, it was home to 200 of his Ewok creatures, with thatched huts that were connected by vines, rope ladders, bridges and catwalks.
There are treehouses all over in literature and film. A couple of our favourites are the super simple structure built by Atticus Finch for Jem in To Kill a Mockingbird and the Awesome Treehouse in Stephen King's 1986 film Stand By Me. Roald Dahl's The Minpins is another memorable example of creative dwellings in the trees, where exploration leads to adventure. But the common factor in all is that they all feature as an escape, a place to hide, play or relax with friends - out of reach of and out of sight of convention.
We all need to dream, to relax and to get away from the humdrum of everyday life. The treehouse gives us this. It's a step away from reality but rarely one that takes us outside our comfort zone. It's a trip back through our childhood fantasies to a place we remember when the summers were longer and the sun always shone and our friends were our best ones and always forever.
Treehouses bring nature to your doorstep. The singing birds, the swaying branches and the shady canopy all lift you, literally, above the normal view. Our most distant ancestors sheltered in trees safe from prowling wildlife and rising flood waters. Whilst few of us need a treehouse for such basic needs, the feelings a treehouse can bring throughout the seasons - of being amongst the branches with the smells, sounds and the big skies - connect us with this past, satisfying our primal needs and helping us understand our place, and maybe even our significance, in the world around us.
Returning to the interview with Brian Chesky of AirBnB, he emphasises the business case for treehouse accommodation, when he goes on to say
"Treehouses are some of the most profitable homes per square footage, so if you want to host, then the property value of a treehouse is low, but the perceived value is huge. It's a very unique experience"
And that's where we come in.
Our expertise in commercial treehouses and adventure play is almost unrivalled, and we have increasingly been scoping, designing, managing the planning process and creating remarkable adventurous places for commercial operations across the UK and the rest of the world.
Our experience in outdoor adventure play and treehouse construction stretches back over 15 years. The core of our team were pivotal members both at The Treehouse Company, creating some of the most stunning treehouse structures throughout the world, and in the design and development of the award-winning BeWILDerwood, a treehouse adventure park.
In 2014 we formed Creating Adventurous Places Ltd, built out of a love of adventurous outdoor spaces and the dream of focusing on more exciting projects with an international reach. This core team remains the same
with our collective now expanded to include artists, designers, landscape architects and carpenters, bringing together a wide range of complementary skills. We've even got experts in financial modelling
for attractions, F&B and treehouse accommodation to ensure that what we say is deliverable in the real world and our claimed ROI is a realistic and genuinely deliverable ROI.
The numbers make great business sense as both the rates chargeable and the occupancy rates are amongst the highest, if not the highest, of anything in the accommodation sector.
So to give you an idea, we've worked out a few scenarios, based on the following:
Four Adventure Treehouse Units, each sleeping 4-6 people
Two Adventure Treehouse Units, each sleeping 2-4 people
These would be built along with central servicing facilities and an allowance made for provision of services to each of the units. Costs are very much dependent on the location, accessibility of services, style, level of finish preferred, and of course the overall size and height above ground.
Our designs naturally lean towards being more family oriented and playful, so there may even be a slide for speedy exits, swings (both inside and out!) and other exciting adventurous play features hidden on, around and below. The constructions would be beautifully finished with high-quality materials and well equipped with home comforts and quirky detailing to further add to the unique experience.
Taking into account estimated costs for servicing, maintenance, and all essential consumables, we have calculated three potential ROI's, as illustrated here -
Occupancy rate of 41% - which equates to only 150 days per year - giving a complete payback within 60 months.
Occupancy rate of 60% - which equates to 219 days per year - giving a complete payback within 41 months.
Occupancy rate of 80% - which equates to 292 days per year - giving a complete payback within 30 months.
For an idea of both real occupancy rates and prices being achieved by existing operators, here are a few websites for interest and comparison.
The booking pages of the sites give a sense of rates, availability and occupancy.
Treehouses, well finished and insulated to protect against all weathers, with the addition of wood burners, soft blankets and winter comforts, can ensure high occupancy throughout the year - allowing the treehouse to become a cosy castle in the sky, all year round.
In a world where everyone is looking for something fun, memorable and different, we believe that treehouse accommodation can offer an exciting, alternative and adventurous experience!
We see a real opportunity in treehouse accommodation, and we'd love to help you create the setting for your own adventure with beautiful bespoke accommodation experiences tailored to your place.